I gave two masterclasses this week, both on how to create opt-ins. Opt-ins are basically forms on a page where visitors can enter their email address or name and email address and submit it, whether it is for a newsletter or for a lead magnet, whatever that lead magnet is. And usually when I give those masterclasses, there's questions that come up. One of the question that came up was "can you use an email service provider to create landing pages and opt-ins?"

Here's my answer to this valid question.